4 thoughts on “UX Win: Consumer Reports Unsubscribe from Mailing List”

  1. For the “click here” links, what do you usually use?
    I have a couple of clients whose target audience is not generally “computer literate” and unless they are told to “click here” they have told my client they didn’t see any place they were supposed to click to get the rest of the information.

    Right now I am working with a similar client and just one paragraph of their “About Us” section is on the home page with the complete information on the About Us page. Right now, the final line is, “To read more about us, click here.”
    Is there something you recommend instead of that wording?

  2. Hi Paul,

    Thank you for your comment. I do my best to craft text in the sentence or call to action to be more descriptive, writing text that makes sense out of context.

    For the paragraph of their “About Us” section on the home page, one option would be “Learn more about us,” with all four words linked.

    I’m curious, what styling is used on your “click here” linked text? Is it a blue underline under the text, or something else?

  3. Usually, it is bold and underlined. To me, it is obviously a link, but my wife is always reminding me that what I think is obvious and natural may not be that obvious and natural to someone who isn’t online more than a time or two a week.

    Thank you for the idea!

  4. Your wife is absolutely right. And since we spend so much time online, I think we get used to looking at designs differently than someone who doesn’t get online as frequently. One more question: is the text link in a blue color? People associate text that is underlined and blue as a link and recognize it as something they can select.

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