In his presentation at WordCamp Detroit 2011, Wally Metts spoke about the importance of clear, concise writing and the need to have a strong idea for your blog.
He shared advice for creating conversations that matter about things you care about. Here are my notes:
- People don’t come to our sites for the plugins, they come because we have something to say.
- Your blog needs a strong idea. You need a thesis for your blog. Something that says
this is what I’ll find when I go there.
Create conversations. Have something to say, and say it as clearly as you can. That is the only secret of style.–Matthew Arnold
- The expression of our ideas should be:
Consider your blog as a social contract. The reader thinks,
I come to your blog expecting something. If I come back and get the thing I’m expecting, I’’ll keep coming back to your blog.
- Your goal is to be a trusted advisor. Establish a relationship that’s rooted in trust.
- The effectiveness of what you write goes back to the motivation you had to write it. Figure out the purpose of your blog.