In his Writing for the Web: The Six Step LUCID Writing Approach that Gets Your Message Across webinar hosted by UXPA International, Charlie Kreitzberg, Senior User Experience Advisor at Princeton University, shared his insights on creating communications that successfully get your message across.

Kreitzberg discussed the importance of understanding your audience as he provided practical tips on how writers, content strategists, and user experience professionals can organize, create, and design content.

Here are my notes from his presentation. Continue reading Takeaways from Writing the the Web: The Six Step LUCID Writing Approach