Can You Use Non-English Words in URLs? [Video]

I’m a big fan of Google Webmasters videos, especially their SEO Snippets video series where a two-minute video answers a single webmaster or search engine optimization question.

The videos are quick and to the point.

And this past week’s video answers a question that I’ve thought about for a while:

Does it matter to Google if you use local, non-English words in your URL?

The TL;DR (too long, didn’t read) answer is: it doesn’t make a difference to Google.

In fact Google recommends the local, non-English words for non-English websites.

But you’ll still want to make it easy for people to link to your pages by creating URLs that:

  • Use dashes or underscores to separate words (I’m a fan of dashes)
  • Don’t include spaces or commas
  • Don’t include special characters

Check out the video to learn more about URLs and Google Search.

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About the Author

Deborah Edwards-Onoro helps small businesses, consultants, nonprofits, and higher ed with creative and distinctive websites. Deborah shares her expertise with web design, user experience, and accessibility on her blog, social media, and at meetup events. As organizer of Refresh Detroit, West Metro Detroit WordPress, and Metro Detroit WordPress, she encourages members to share their knowledge and experiences. In her free time, you'll find her birding, shooting photos, reading, or watching tennis.
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