At Google I/O 2018 last month, Mariya Moeva and John Mueller from Google Switzerland shared their insights and knowledge as Google Webmaster Trends Analysts on how you can be more successful with your web projects using Google Search.
I finally had a chance to re-watch their video this week and picked up a number of excellent tips I wanted to share with my blog readers.
In one of the examples Moeva shared during the video, she explained how a Japanese company sharing recipes on their website made changes to their site by adding structured data.
Almost three times as much traffic as before the site changes. Continue reading How to Build a Successful Web Presence with Google Search [Video]