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UX Win: Consumer Reports Unsubscribe from Mailing List

August 29, 2021July 21, 2021 by Deborah Edwards-Oñoro
Consumer Reports Unsubscribe Message with options to confirm other subscriptions or opt-in

In my continuing series of posts about unsubscribing from mailing lists, I highlight best practices by organizations.

I’ve always thought unsubscribing from mailing lists should be quick and easy to do.

Which is why I’m giving a UX win to Consumer Reports and how they’ve designed a process with the user in mind, making the unsubscription process easy to understand and complete.

Continue reading UX Win: Consumer Reports Unsubscribe from Mailing List
Categories User experience Tags Consumer Reports, email, email list, email newsletter, mailing list, unsubscribe, ux win 4 Comments

UX Win: Best Buy Unsubscribe from Mailing List

July 13, 2021August 17, 2020 by Deborah Edwards-Oñoro
Best Buy page for unsubcribing from mailing list displays three options.

When I first wrote in 2017 about unsubscribing from mailing lists, I never thought I’d still be writing about it one, two, or three years later.

I’ve always thought unsubscribing from mailing lists should be quick and easy to do.

Sadly, many organizations decide to create barriers for subscribers to remove their email address from mailing lists. Continue reading UX Win: Best Buy Unsubscribe from Mailing List

Categories User experience Tags Best Buy, email, email list, email newsletter, mailing list, unsubscribe, ux win

UX Win: Seven Sons Unsubscribe from Mailing List

July 14, 2021July 22, 2020 by Deborah Edwards-Oñoro
Seven Sons email message with unsubscribe option at bottom of message.

I think we can all agree unsubscribing from a mailing list shouldn’t be hard.

Who hasn’t unsubscribed from a mailing list, only to be told it’s going to take several days before their email address to be removed?

It happened to me recently.

In the past week, when I unsubscribed from three mailing lists, I received a confirmation message that it would take up to 10 business days for my email address to be removed from their mailing list. Continue reading UX Win: Seven Sons Unsubscribe from Mailing List

Categories User experience Tags email, email list, email newsletter, Seven Sons, unsubscribe, ux win 2 Comments
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