In her “Rapid UX Research to Empower Your Teams” presentation for UX Research & Strategy this week, Amanda Gelb shared her journey as the first researcher at the New York City office for Lyft.

Gelb discussed how she collaborated with designers, product managers, engineers, and other managers to scale research for teams that don’t have a dedicated user experience researcher.

Amanda Gelb leads User Research for Lyft’s New York City office. She’s currently focused on Mapping and previously worked on Rideshare and Micro-mobility.