Can You Use Non-English Words in URLs? [Video]

I’m a big fan of Google Webmasters videos, especially their SEO Snippets video series where a two-minute video answers a single webmaster or search engine optimization question.

The videos are quick and to the point.

And this past week’s video answers a question that I’ve thought about for a while:

Does it matter to Google if you use local, non-English words in your URL?

The TL;DR (too long, didn’t read) answer is: it doesn’t make a difference to Google.

In fact Google recommends the local, non-English words for non-English websites.

But you’ll still want to make it easy for people to link to your pages by creating URLs that:

  • Use dashes or underscores to separate words (I’m a fan of dashes)
  • Don’t include spaces or commas
  • Don’t include special characters

Check out the video to learn more about URLs and Google Search.

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About the Author

Deborah Edwards-Oñoro enjoys birding, gardening, taking photos, reading, and watching tennis. She's retired from a 25+ year career in web design, usability, and accessibility.