Like many people in 2020, I’ve attended my share of virtual meetings, events, and conferences.
And I’ve had the opportunity to discover a lot of different event pages on the web.
Some online event pages make it easy to learn about an event.
I can quickly review
- Schedule
- Speakers
- Session summaries
- Dates and times
while other event pages seem to think basic event information should be a scavenger hunt for potential attendees.
For example, a virtual event I wanted to attend last week required me to visit 12 different web pages to read the schedule details, speakers, talk summaries, and times.
After visiting 6 different pages, I gave up.
Didn’t register for the event.
I was frustrated. My time is valuable.
Why should I have to invest my time for an event scavenger hunt to locate basic event details?
Which is why I was delighted to check out the Workforce Software VISION 2020 LATAM Roadshow event happening today on Hopin.
(Note: my husband works for Workforce Software and is one of the presenters at the event.)
After reviewing their event page (and remembering my frustration trying to find online event info a week ago), I’m giving Workforce Software and their Hopin event page a shoutout as my UX Win for this month.
Workforce Software VISION 2020 LATAM Roadshow Event Page
Intended for their Latin American clients, the online VISION 2020 LATAM Roadshow brings together experts, partners, and presenters for a one-day virtual event with the latest info on their products, success stories, and time management practices.
From what my husband told me, this is the first time Workforce Software used Hopin‘s event platform for an online event.
Based on my short time reviewing the event page, as well as learning a bit more about how Hopin works, I can tell that Zoom and other online event platforms face competition.
What I Liked and What Could Be Improved
What stood out for me about the event page:
- Good layout
- Easy access to event description, calendar, and presenters
- Easy to locate registration links
On desktop, the page layout is a two-column vertical layout.
Event description, events calendar (sessions and times), and presenters take up the first column, using tabs to switch between the three areas.
The second column is dedicated to the registration form, providing options for clients or Workforce staff to register for the event.
I loved how the event info was all on one page.
No wasting my time visiting multiple pages to learn about the talks, speakers, or session times.
Each event session was listed with a quick summary of the session, along with speaker avatars and an option to add the session to your calendar.
In addition, sessions were identified by what language the speaker would be using to give their talk.
Vital for everyone attending, since the audience includes people who speak English, Spanish, and Portuguese.
I realize this may seem like a small detail, but it’s helpful whenever there’s an online event where more than one language is spoken.
I appreciate the attention to detail for the event page.
The event organizers thoughtfully considered their audience, what was important, and designed a page that provided key information and easy registration.
One small change I would make to their event page: include time zone converter links to each session.
Times for each session were given in Eastern Time zone, though that info wasn’t clearly stated in the session description.
Adding a time zone conversion link to each session description makes it easy for someone from a different time zone to know when the session will be held.
Summary
With their VISION 2020 LATAM Roadshow event, Workforce Software and their Hopin event page, demonstrate online event information and registration doesn’t have to be a scavenger hunt.
Event organizers can follow their example of providing event info, speakers, and session details on one page, making it easier for potential attendees to learn about and register for their online event.
Attendees aren’t left searching across a website for details and event organizers have one page for their event.
I call that a UX win for everyone!
