Manta is an online resource site for small businesses, offering articles as well as paid services for business listings and marketing.
While I don’t use their paid services, I find their articles offer useful business and productivity advice to me for my business and my clients.
I recently unsubscribed from their mailing list, but decided to resubscribe.
The process was quick and easy-to-do, and I thought I’d share some of the things that stood out for me.
Resubscribe Confirmation
After I selected the Subscribe link, I was directed to the thank you page on their website.
It was a simple page, without distracting imagery or promotional marketing language.
Instead, clear, concise language explained that I would continue to receive newsletters and updates from Manta.
A Winning Resubscription Process
What I liked about their process:
- Quick and fast
- They used short sentences and short paragraphs
- The thank you page didn’t try to upsell me with distracting ads and promotions. It served its purpose, to confirm my resubscription.
- Including the link to the preference center allowed me to customize the emails sent to me
- The bolded phrase
Here’s a look at what you’ve been missing
was followed by three of their latest articles.Which meant I could catch up some of their most recent posts. Great way to re-engage subscribers! - Main navigation for the site was included on the page. While some people might argue this wasn’t necessary, I liked having the option to explore more of their posts.
Well done!
Areas for Improvement
Overall, Manta created an effective thank you confirmation page for people wanting to resubscribe to their mailing list.
They went beyond only saying, you’ve been resubscribed
and offered me the option to customize delivery of their messages.
And I was glad to get links to some recent articles I may have missed.
I noticed two things that would improve the user experience on the thank you page.
- Increase the color contrast of the text against the gray background.A stronger color contrast makes reading easier for people with low-vision or those reading the page in bright sunlight.
When I tried to read the page on my smartphone, I could barely make out the text. It was too light.
- Underline links, rather than rely on color alone, to draw attention to links.Users understand that underlined text is a link.
Do you have similar stories about resubscribing to mail lists? Share them in the comments!
