Build Something People Want: Solve a Problem for Them

Dave Katz on why startups fail

If you’re a startup with a great idea for a product or service, make sure it’s something people want. And that it solves a problem for them.

In this six-minute video from Google Developers, David Katz shares his experiences working with and consulting startups. Katz founded three companies in the past seven years and is active in the startup community.

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Look for the Story When You Interview People

Tomer Sharon: How to Ask a Question?

As you conduct research for your product or service, you want good answers from your customers, users, and potential customers.

To do that, you need to ask better questions, says Tomer Sharon, Google Search User Experience Searcher and author of Lean User Research. Continue reading Look for the Story When You Interview People

Accessibility Summit 2014: Writing Great Alt Text

Two hands typing on a laptop keyboard, window in the background.

At the Accessibility Summit 2014 conference, user research expert Whitney Quesenbery discussed alt text, explained why we need it, and shared useful tips for creating better alt text.

Here are my notes, and some of the social media discussion, from her Writing Great Alt Text presentation:

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