social media

Recap: How to Develop a Scalable Social Business Program for Today’s Business

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At the How to Develop a Scalable Social Business Program for Today’s Business webinar, Jerimiah Owyang of Altimeter Group shared the latest research on social business and social media readiness. His talk was based on 63 interviews, 144 survey respondents of medium and large size companies, and analysis of 50 social media case studies around… Continue reading Recap: How to Develop a Scalable Social Business Program for Today’s Business

Chatting with Bradley Horowitz, Vice President Product, Google

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Google+ pins

Imagine spending an afternoon sharing pie and drinks with the vice president of products for Google. And having all your questions answered about Google+, the latest project from Google that has everybody talking. That’s exactly what I did this past Sunday, along with 30 other people who gathered at Grand Traverse Pie in Plymouth, Michigan.… Continue reading Chatting with Bradley Horowitz, Vice President Product, Google

Top Takeaways from How To Enchant Your Customers Using Social Media

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Title slide for Semper Social with stylized butterfly

At the How To Enchant Your Customers Using Social Media webinar from HubSpot, special guest Guy Kawasaki shared tips on how to become more interesting and more enchanting to your clients. Here are my notes from his talk:. Three Pillars of Being Enchanting Be likable You need a great smile. You want crows feet around… Continue reading Top Takeaways from How To Enchant Your Customers Using Social Media

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