Page speed is important as a ranking factor, but it doesn’t override other factors, said Google Web Trends analyst John Mueller in last week’s Google Webmasters Office Hours.
There are many ranking factors that Google balances in determining page rank; it’s not only links or content, Mueller explained.
That list of factors can change at any time.
And while an empty page will be fast, it would be a
…really terrible search result if someone is searching for something really specific.
The user wouldn’t be very happy with a page with no content in the search results.
Held multiple times every month and open to the public, Google Webmasters Office Hours hangouts give website owners the opportunity to ask questions about
- Site indexing
- Mobile sites
- Google Search Console
- Duplicate content
- Other webmaster-related questions