Originally published January 20, 2020

When my client asked about a new page on their WordPress website, a page that would display random content in two sections of the page, I had a number of questions about what they envisioned.

• What were the goals for the two sections?
• Was the content already available?
• Was the content images? Graphs? Videos? Text?
• Would the content be a mix of text and imagery?
• Would each piece of content link to another post or page on the client’s site? Or to an external site?
• What was the expected behavior for the two sections of content?

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