In her “Why and How of User Research for Global Audiences” presentation at 24 Hours of UX 2022, Rüya Ince shared insights, tips, and resources for designing better global products and services by localizing user research.
Rüya Ince is a quantitative and mixed methods UX researcher and co-organizer of Ladies that UX Utrecht in The Netherlands.
Here are my notes.
Continue reading Takeaways from Why and How of User Research for Global Audiences
Have you ever visited a website in a different language, only to discover content wasn’t translated correctly?
For example, one page has content written in two languages.
Labels in the navigation menu overlap each other. Text in form labels overlap their associated form fields.
Imagery on the site is English-focused and doesn’t align with the culture of the language.
You quickly realize the site wasn’t planned for different languages.
Continue reading Plan Ahead: Designing for Translation