What’s your cause? What’s your belief?
And why do you get out of bed in the morning?
In his TEDxPugetSound talk, ethnographer Simon Sinek explains how leaders inspire others, by focusing on how people communicate from the inside out.
It’s not psychological, but based on biological decision making, says Sinek.
Sinek compares his golden circle—why, how, what— to the human brain with its three components, and how the limbic brain controls decision-making and not language.
He explains that this method of communication, from the inside out, is how we often make a decision with our heart and soul.
If you talk about what you believe, you will attract those who believe what you believe.
I loved his example of Dr. Martin Luther King, Jr.’s speech in Washington, DC in 1963.
No invitations were sent out. There was no email message reminding people to attend.
Dr. King told people what he believed. Which inspired others to pick up his cause; they had the same belief.
And led to 250,000 people attending his speech. They didn’t attend because of King; they showed up because that’s what they believed.
Those who lead inspire us.