Writing

It’s a common issue for many websites: your audience consists of people with different levels of understanding of the words and phrasing used on your website.

You may have new employees or new customers unfamiliar with the jargon, acronyms, and language on your site. In addition, you may have customers and others who interact with your website frequently and understand your words and phrasing.

And you may have long-time employees who are well-versed in your wording, who have no need for terminology definitions.

How do you serve all your audiences?