My Year in Review for 2021

Spiral bound paper desk calendar for 2021 sits on a light blue background.

As 2021 comes to a close, it’s time for reflection.

In the past, I’ve published a few end-of-year posts where I’ve reviewed my professional work as well as personal accomplishments.

This year I’ve decided to use Problogger’s 12 great questions to ask as a guide for evaluating the year, specifically my writing.

Which means my review won’t be focusing on client websites, training, and site maintenance. I’ll save that for another future blog post.

As I evaluated my work, I discovered a change in my focus. For the past two years, I concentrated on building my business, bringing on new clients, and client training.

In 2021, my focus turned to my writing.

Continue reading My Year in Review for 2021

Why It’s Important to Own Your Content

Women holding cell phone, working on laptop, in front of glass window.

For years I’ve been repeating the same mantra to clients and anyone who will listen:

You don’t control Facebook, Instagram, Medium, LinkedIn or any other third-party site.

Or how their algorithms decide who sees your content.

Own your content. Publish on your own website.

Continue reading Why It’s Important to Own Your Content

2021 Federal Plain Language Summit: Online Glossaries

General Services Administration glossary page showing a two-column page of terms, with some definitions expanded.

It’s a common issue for many websites: your audience consists of people with different levels of understanding of the words and phrasing used on your website.

You may have new employees or new customers unfamiliar with the jargon, acronyms, and language on your site. In addition, you may have customers and others who interact with your website frequently and understand your words and phrasing.

And you may have long-time employees who are well-versed in your wording, who have no need for terminology definitions.

How do you serve all your audiences?

Continue reading 2021 Federal Plain Language Summit: Online Glossaries