When we’re taught writing, we learn about pronouns: “he,” “she,” “you”, and “they.”
And when I was growing up in school, “you” and “they” were the pronouns we used when we didn’t want to refer to a specific gender.
“You” was used to refer to one person, “they” referred to more than one person.
But that’s changed recently, as “they” is slowly becoming the accepted word to refer to someone in a gender-neutral way.
Continue reading Improving Your Writing: What Is Singular They?
As 2021 comes to a close, it’s time for reflection.
In the past, I’ve published a few end-of-year posts where I’ve reviewed my professional work as well as personal accomplishments.
This year I’ve decided to use Problogger’s 12 great questions to ask as a guide for evaluating the year, specifically my writing.
Which means my review won’t be focusing on client websites, training, and site maintenance. I’ll save that for another future blog post.
As I evaluated my work, I discovered a change in my focus. For the past two years, I concentrated on building my business, bringing on new clients, and client training.
In 2021, my focus turned to my writing.
Continue reading My Year in Review for 2021
For years I’ve been repeating the same mantra to clients and anyone who will listen:
You don’t control Facebook, Instagram, Medium, LinkedIn or any other third-party site.
Or how their algorithms decide who sees your content.
Own your content. Publish on your own website.
Continue reading Why It’s Important to Own Your Content