When you develop a product, you don’t want to invest time creating something that doesn’t fit the needs of the user, or that misses key features.
One way to avoid those issues is to use paper wireframes to test designs, get feedback from the client, iterate quickly, and save time. Continue reading Use Paper Wireframes to Build Native Prototypes
If you’re a startup with a great idea for a product or service, make sure it’s something people want. And that it solves a problem for them.
In this six-minute video from Google Developers, David Katz shares his experiences working with and consulting startups. Katz founded three companies in the past seven years and is active in the startup community.
Continue reading Build Something People Want: Solve a Problem for Them
How well do you know your customers? And what can you do to make them happier?
To create a loyal customer base, you need to take the steps to better understand your customer needs, beyond the sales pitch.
Consider ways you can delight your customers with good service, personalization, and pleasant surprises. Continue reading Customer Experience: 10 Things Your Customers Wish You Knew About Them [Infographic]