5 Easy Ways to Keep Your Users in Mind

When you work on the web and create products for users, you can get caught up with all the technology.

You want to work on the fastest machine, fanciest monitor, latest smartphone, and quickest connection for your work.

We often forget: that’s not what our users are using.

Creating digital products for the general public means your users won’t have the latest Mac or Windows computer. Or the most recent Android or iPhone.

Your users are working on tablets, phones, and computers that may be two, three, four, or even five years old. Or even older.

Their connection isn’t blazing fast, it might be 3G.

Their business environment may control what operating system runs on their device. Or your users may be using assistive technology to access the web.

It can be easy to forget: we are not are users.

Which is why I enjoyed my friend Luke Pettway’s tweets this morning.

Luke and I met online via Twitter and met in person at WordCamp US 2015 last December.

I quickly discovered we shared similar thoughts about designing sites to be useful and accessible to everyone.

Luke is a web developer who employs an empathy-driven process to build products that help users solve a problem.

What drives him? Ensuring we design to solve real problems.

If we test real life situations, such as limited or no internet, we gain a greater respect for finding solutions to these conditions.

I asked Luke if I could share his tweets on my blog; I was delighted when he agreed!

Creating Designs with Users in Mind

Luke’s tweets will guide you toward creating more usable and accessible designs that delight your users.

1. Use Real Devices for Testing

2. Expand Your Testing to Include Assistive Technology

3. Set Up a Device Lab

4. Invest in Devices for Testing

5. Throttle Your Connection Speed

Summary

Keep your users in mind as you design. Remember they may not be using the latest technology.

Test your product with the devices and connections your users have.

Do you use these strategies in your design work? Do you have other suggestions? Share them in the comments.

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About the Author

Deborah Edwards-Oñoro enjoys birding, gardening, taking photos, reading, and watching tennis. She's retired from a 25+ year career in web design, usability, and accessibility.