As you conduct research for your product or service, you want good answers from your customers, users, and potential customers.
To do that, you need to ask better questions, says Tomer Sharon, Google Search User Experience Searcher and author of Lean User Research.
Converse like a talk show host, think like a writer, understand subtext like a psychiatrist, and have an ear like a musician.
In this short seven-minute video from Google Developers, Sharon recommends you look for the story. And before you start interviewing people, ask yourself what you’re trying to learn.
Rather than asking people if they would use your product or how much they would pay for it, ask questions that will help you better understand behavior. Observe behavior, how people accomplish a task.
Resources
Sharon recommended three resources to learn more about asking better questions:
- Interviewing Users book by Steve Portigal
- 16 Interviewing Tips article by Michael Margolis
- What People Are Really Doing video created by ITL Institute of Design
