Takeaways from Demystifying Eye Tracking for UX Research

Demystifying eye tracking for ux research, Laura Rivera

At today’s User Experience Professionals Association webinar, Laura Rivera shared her lessons learned from eye tracking research.

Rivera is a user experience (UX) researcher at Facebook and has been instrumental in getting their eye tracking capabilities fine-tuned for mobile. Here are my takeaways from her presentation. Continue reading Takeaways from Demystifying Eye Tracking for UX Research

UXPA 2015: UX Pros, Be Ready!

UXPA 2015 presentation

This post was contributed by guest author Josie Scott. Josie is a User Experience Design Researcher at Synchrony Financial who attended last month’s User Experience Professionals Association (UXPA) 2015 conference.

I was ecstatic to attend UXPA 2015, held June 22 through 25 at Loews Coronado Bay Resort, in beautiful Coronado, California. I needed to catch up on digital accessibility and, with luck, see a few friends. The conference did not disappoint. Continue reading UXPA 2015: UX Pros, Be Ready!