Takeaways from Demystifying Eye Tracking for UX Research

Demystifying eye tracking for ux research, Laura Rivera

At today’s User Experience Professionals Association webinar, Laura Rivera shared her lessons learned from eye tracking research.

Rivera is a user experience (UX) researcher at Facebook and has been instrumental in getting their eye tracking capabilities fine-tuned for mobile. Here are my takeaways from her presentation. Continue reading Takeaways from Demystifying Eye Tracking for UX Research

Michigan UXPA Launches July 10: The Emotional Life of Internet Things with Pam Pavliscak

Pam Pavliscak on stage

The Michigan chapter of the User Experience Professionals Association (Michigan UXPA) is launching their first event with special guest Pam Pavliscak, speaking about our emotional relationship with our Internet things.

On July 10, 2017, Pavliscak will discuss our emotional interactions with technology, how our technology knows what we do, but currently doesn’t understand how we feel. Continue reading Michigan UXPA Launches July 10: The Emotional Life of Internet Things with Pam Pavliscak

UXPA 2015: UX Pros, Be Ready!

UXPA 2015 presentation

This post was contributed by guest author Josie Scott. Josie is a User Experience Design Researcher at Synchrony Financial who attended last month’s User Experience Professionals Association (UXPA) 2015 conference.

I was ecstatic to attend UXPA 2015, held June 22 through 25 at Loews Coronado Bay Resort, in beautiful Coronado, California. I needed to catch up on digital accessibility and, with luck, see a few friends. The conference did not disappoint. Continue reading UXPA 2015: UX Pros, Be Ready!