Takeaways from Demystifying Eye Tracking for UX Research

Demystifying eye tracking for ux research, Laura Rivera

At today’s User Experience Professionals Association webinar, Laura Rivera shared her lessons learned from eye tracking research.

Rivera is a user experience (UX) researcher at Facebook and has been instrumental in getting their eye tracking capabilities fine-tuned for mobile. Here are my takeaways from her presentation. Continue reading Takeaways from Demystifying Eye Tracking for UX Research

WordCamp Miami 2017: You Are Not Your Audience, How to Create User-Centered Design

WordCamp Miami 2017, March 24-26,2017 with nighttime scene of South Beach in the background

Though I was over 1,300 miles away, thanks to the WordCamp Miami 2017 livestream, I was able to attend their WordCamp this past weekend.

The free livestream covered both Saturday and Sunday sessions, with talks for users, designers, developers, business owners, and marketers.

I kicked off Saturday with the first content/design talk of the day, You Are Not Your Audience: How to Create User-Centered Design by Tracy Apps, which focused on using design to solve problems for your audience.

Tracy shared insights for looking at our design process and steps we can take for a more successful design project.

Here are my notes and some of the social media conversation from Tracy’s talk. Continue reading WordCamp Miami 2017: You Are Not Your Audience, How to Create User-Centered Design

How to Recap Your Daily UX Research

Usability testing participant seated at desk, completing a task on a Mac laptop

Imagine you’ve finished a user research session and uncovered some interesting results about your new prototype design.

While your research participants loved the improved color palette in the design, they had trouble with a new feature in the layout. Continue reading How to Recap Your Daily UX Research