Imagine you’ve published a 1,600-word column about the President of the United States.
You’ve put your heart into your column.
And you’re excited when people in Washington, DC are all talking about it. And sharing it with friends and on social media.
Only for you to discover from the data that almost nobody read the full story.
A bit humbling, isn’t it?
Continue reading How to Write Less, Say More, and Avoid Getting a Shoe Thrown at You