Takeaways from Why and How of User Research for Global Audiences

Presentation screen displaying small inset of Ruya Ince speaking next to a slide that says Localisations are experiences that demand that the experience be different when introduced to different user communities because of either language or cultural artifact (e.g., colors, signs, and rituals). Robert M. Schumacher, The Handbook of Global User Research.

In her “Why and How of User Research for Global Audiences” presentation at 24 Hours of UX 2022, Rüya Ince shared insights, tips, and resources for designing better global products and services by localizing user research.

Rüya Ince is a quantitative and mixed methods UX researcher and co-organizer of Ladies that UX Utrecht in The Netherlands.

Here are my notes.

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24 Hours of UX Returns June 8th

24 Hours of UX community page with logos of multiple local UX communities participating in the conference.

The world’s largest UX community-led conference returns for the third year on June 8, 2022 for 24 hours of online user experience learning.

Organized by 24 Labs, a non-profit organization of local and independent UX practitioners from around the world, 24 Hours of UX is a grassroots initiative bringing local communities to a global audience.

At the 24-hour virtual conference, speakers from six continents will share their stories from the field on inclusion, accessibility, sustainability, and the impact of design.

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