In her “Why and How of User Research for Global Audiences” presentation at 24 Hours of UX 2022, Rüya Ince shared insights, tips, and resources for designing better global products and services by localizing user research.
Rüya Ince is a quantitative and mixed methods UX researcher and co-organizer of Ladies that UX Utrecht in The Netherlands.
Here are my notes.
Continue reading Takeaways from Why and How of User Research for Global Audiences