Imagine you’ve published a 1,600-word column about the President of the United States.
You’ve put your heart into your column.
And you’re excited when people in Washington, DC are all talking about it. And sharing it with friends and on social media.
Only for you to discover from the data that almost nobody read the full story.
A bit humbling, isn’t it?
Continue reading How to Write Less, Say More, and Avoid Getting a Shoe Thrown at You
Over the past few years, I’ve noticed a trend for people to publish posts on LinkedIn.
Not only two to three paragraph posts, but long posts with more than 1,000 words.
I’m not saying you shouldn’t publish posts on LinkedIn.
Their interface allows you to create a post, write your thoughts quickly, add a few line breaks to break up a wall of text, and press the “Post” button.
But I’m a big believer in owning your own content, rather than using Medium, LinkedIn, or Facebook to publish your content.
Continue reading Think Twice Before Only Publishing Your Posts on LinkedIn
When we’re taught writing, we learn about pronouns: “he,” “she,” “you”, and “they.”
And when I was growing up in school, “you” and “they” were the pronouns we used when we didn’t want to refer to a specific gender.
“You” was used to refer to one person, “they” referred to more than one person.
But that’s changed recently, as “they” is slowly becoming the accepted word to refer to someone in a gender-neutral way.
Continue reading Improving Your Writing: What Is Singular They?