- Three reasons to love WordPress:
- It’s free
- Content is separate from design
- Can add unlimited content
- Guest bloggers are a great way to add new content to your site.
- Key methods to attract people to your site:
- Add videos: be sure to include summary text describing the video (summary provides description to website visitors and allows search engines to index)
- Use lists
- Include humorous articles
- Write commentary
- Include keywords in your post title, but don’t keyword load the title
- Don’t use CAPTCHA on your site. There are plenty of other methods to combat spam.
- Use Fiverr.com when you have small tasks you want to outsource. Get any task done for $5.
- WP CSV Importer allows you to import CSV files or content databases to WordPress
Last Thursday night I attended Chris Brogan‘s Enhance Your Job Search With Social Presence online webinar. Chris packed his one hour talk with great advice for job searchers. There was a lot of chatter on Twitter as people tweeted his tips and shared sites for job searching (backup of the webinar tweets).
Chris’s main theme was looking for work today is not the “old way” of looking for work. You are a product, someone who has information to give, and advice to share.
Inbound marketing, personal branding, relationship building, whatever you call it, is the single biggest step you can do to land a job.
Here are my notes from his talk:
- If you don’t have a blog already, create a blog to market yourself. Include content on your site so people know what you’re interested in and what you’re looking for.
- Add links in your article or on your blog that encourage people to reach you, perhaps a speaking page, contact form, link to phone you.
- On LinkedIn, always include a photo. Include your current positions as well as your volunteer work. Make connections. Give recommendations to others.
- Use the network status on LinkedIn to give updates on your work and follow what others are doing. Comment on others’ network statuses.
- Use LinkedIn applications to link your blog and Slideshare presentations.
- Write your LinkedIn summary so others understand what your roles are and the value you have to offer. Not as things you have done, but how you can go forward.
- Whatever you write, stay positive and keep a good attitude. Don’t be desperate in your job search.
- Keep your language simple. Be specific about what you’re looking for in a job.
- Always have a network ready to go before you need to search for a job.
- Have a “give first” mindset. Help others by offering information, connecting people with others. Look for ways to build relationships.
- People average three years in a job.
- Use search.twitter.com to search for hashtags related to job search. Example: #hirefriday
- Set up job alerts on all the major job sites: Dice, Monster, Indeed
- Other sites for job searching: VentureLoop, Jobshouts, local magazines for major metro areas
- On Google, do a search for the words: hiring “your desired job title” zipcode
- Before you go to a networking event, look at the speaker’s blog, check out their LinkedIn profile. At the event, connect with your eyes when speaking to others. Stop touching your phone.
- After events or meeting someone, do your follow up really fast. Send a message thanking the person, include what you talked about, provide some follow up or link to the discussion you had.
- Market yourself. Shoot videos, write blog posts, create a slideshow.
- Have business cards. Make the cards simple, add your name in a large font size. Include the number one way you want people to contact you. Keep the back of the card blank.
- Always have “crops in the field”. Use LinkedIn actively even if you’re not looking for a job
If you’re creating Office 2010 documents, make sure you’re creating documents that everyone can access. Use the Office 2010 Accessibility Checker on your Word, Excel and PowerPoint to check the document for issues that may restrict people with disabilities from accessing the content.
To access the Accessibility Checker in Office 2010:
- Select the File tab
- Select the Check for Issues button
- Select Check Accessibility