We all know that one of the most time-consuming aspects of blogging is coming up with the idea for the post. The idea of a blank screen staring back at you is enough to turn off anyone who is creating content.
But did you consider some of the best ideas might already be looking back at you on your website?
If you’re running out of ideas for creating new content, take a look at what you’ve already published.
Your old blog posts are filled with great content you can turn into a different format, such as video, podcast, or even a SlideShare presentation.
And depending on your chosen format for repurposing content, you may reach a different audience based on how they learn or prefer to access content.
In this Express Writers infographic, you’ll learn the reasons why you should repurpose your content.
Did you know an infographic is 30 times more likely to get you views than an article and a blog?
In addition, you’ll find out how to strategically use Twitter as a focus for your repurposed content, and what tools can help you create repurposed content. I’m familiar with SlideShare, YouTube, and social media for repurposing content. But I haven’t used List.ly; I’ll be researching it to learn more about it.
If you prefer, check out the text version of the infographic.
How to Repurpose Your Content Correctly
Why Should You Repurpose Content?
- 15 percent of Americans listen to podcasts of repurposed content, and the number is growing each year
- Tweets with visual content get 18 percent more clicks, 89 percent more favorites, and 150 percent more tweets
- Repurposed content helps make your content more impactful as 67 percent of people are likely to be convinced by a presentation that includes visuals
- An infographic is 30 times more likely to help you get views than an article and blog?
- Kissmetric‘s infographics received an average of 20,859 likes on Facebook
- An average of 62 percent of podcast listeners surveyed have said they are likely to buy something advertised on a podcast
- 70 percent of many major businesses say videos are a highly effective aspect of their content marketing
Why Twitter Should Be a Focus for Your Repurposed Content
- Studies show that you’ll get the most use out of Twitter if you tweet up to 30 times a day, while small business owners do better around five tweets a day
- A tweet usually has a “life” of 18 minutes. That’s why you want to tweet often: the more you tweet, the more you will see engagement.
- Link to your blog and content often: 50 percent of all re-tweeted tweets contain links
- Re-sharing your content in vital on Twitter
- Use different headlines as you tweet. Your unique second headline can get double the amount of clicks.
- Going viral is more possible on Twitter than Facebook because of the immediate traction tweets get
- Facebook posts have a shelf life of five hours
6 Easy Ways to Repurpose Your Content
- Make a presentation. Turn your blog post into a presentation on SlideShare. Make a few graphics and put them into the program, and you have new, repurposed content.
- Turn old blog posts into guides. Old blog posts provide a lot of excellent content to be repurposed. Assemble the multiple blogs you’ve written on a topic and turn them into an easy-to-access guide with multiple aspects.
- Use your evergreen content. One of the best types of content to repurpose is evergreen content. This gives you more topics to work with, and helps you create something that will still be worthwhile in the future.
- Create infographics from written content. Do you have a favorite blog that you want more people to read? Consider chopping it down into short points and putting them in infographic forms.
- Host a podcast based off a blog post. Podcasts are a hot commodity right now, and your written content provides some great resources for one (or several). Look at your popular posts and then host a podcast talking more in-depth on them.
- Turn your content into powerful videos. One of the best types of content to repurpose is evergreen content.
4 Great Tools for Repurposed Content
- SlideShare. This is a great tool to add your visual content to, creating a presentation you can give out to your clients. Try it when repurposing your content for maximum audience reach.
- YouTube: This is the best channel to share your videos on to reach out to a wide audience. When you repurpose written content into videos, always make sure you have a YouTube channel set up for them.
- Socal Media Channels. Every single social media channel offers you the chance to repurpose your content, whether it’s on Twitter, Pinterest or Instagram. Research different ones to find which one will benefit your business the most.
- Listly: Lists are amazing, aren’t they? People love lists, which makes this program excellent to use for your repurposed content. Simply break your content down into a list format, update this program, and share with your audience.
Are you repurposing your content? What strategies are you using?
