When I first started creating websites, I did pro-bono work for nonprofits and local faith organizations.
Transitioning to a pricing model was a big step for me.
And I had a lot of hiccups along the way.
I remember one prospective client from years ago who asked for a website with new logo design, multiple forms, photo gallery, and online forum, but only wanted to pay $100 for their site.
By that time, I had learned about pre-screening my prospective clients.
I didn’t take on that project.
That’s why I’m excited for our business roundtable discussion at our first West Metro Detroit WordPress meetup of 2020.
Business Roundtable: Pricing and Strategies
Whether you’ve been creating websites and apps for the past couple decades or are just starting a new web design and development business, you know that pricing your work impacts your business success.
If you price too low, you may not attract the type of clients you want to work with.
And you may not cover your expenses.
Price too high, and you won’t get any new clients.
Where’s the happy medium? How do you determine what pricing works best for your projects?
Is it:
- Time-based pricing: based on the total amount of hours you believe it will take to complete the project
- Fixed pricing: also known as project-based pricing, a flat fee covers everything involved with the project
- Value-based pricing: based on the value you provide to your client. Factors to consider include client timing, needs, and the experience you offer your client.
For our roundtable discussion, we’ll go around the table and each person attending will share their pricing strategy, how they chose it, and share pros and cons of the strategy.
We’ll use the wisdom of the crowd to share with each other what we’ve learned.
For those who’ve been creating websites and web apps for a while, we’ll discuss how we’ve adapted our pricing over the years.
Meetup Information and Registration
The meetup is Tuesday, January 21, 2020 from 6:30pm to 8:00pm; pre-registration is required.
We’ll meet at the Grand Traverse Pie in Plymouth, Michigan (directions and map).
The meetup is free, but pre-registration is required.
Why do we ask that you register?
It’s the only way you’ll get follow-up messages and notes. Plus, if we need to cancel before the meetup, we want to reach you.
As always, we’ll have networking and time for WordPress help and troubleshooting.
See You There!
Bring your laptop or paper and pencil to take notes.
I’m looking forward to hearing how others manage pricing for their work projects. And what they’ve learned along the way.
See you January 21st!
