The Internet of Things, where everyday devices like refrigerators, light bulbs, and thermostats (smart objects) can send and receive data over the Internet, hasn’t caught on with most people.
According to a new case study by Nielsen subsidiary Affinnova, consumers were asked to evaluate four million product variations, rating them on what features and functions they wanted in the smart objects. Continue reading Why the Internet of Things Hasn’t Caught on with Consumers [Infographic]