How Technology is Transforming Who We Trust [Video]

Rachel Botsman

How is trust built? Why do we find it easy to trust Airbnb, and stay in a stranger’s house rather than a hotel?

Like you, I was told to never get in a car with a stranger.

Yet millions of people call Uber daily and place their faith with total strangers. Continue reading How Technology is Transforming Who We Trust [Video]

What a Game! Chicago Cubs End 108-Year Drought

red and white sunburst fireworks against a dark sky

What a game!

Like thousands of other people, I congratulate the Chicago Cubs on their 2016 Major League Baseball World Series win in the early hours this morning.

The Cubs beat the Cleveland Indians in the 10th inning of the final game of the World Series by a score of 8-7. Continue reading What a Game! Chicago Cubs End 108-Year Drought

Why Local SEO is Important [Infographic]

Woman using a smartphone while drinking coffee

Imagine you’re at the auto shop, waiting to pick up your car before you head out to a business meeting on the other side of town.

There are four people in line in front of you.

Your spouse dropped you off this morning on their way to work.

Since you were in a rush this morning to get out the door, you didn’t have time to check the route to the meeting. Continue reading Why Local SEO is Important [Infographic]