With Mother’s Day less than a week away, you have limited time to find the perfect gift for your mom.
Will you make her a gift? Spend time with her? Take Mom out for brunch?
Do you know what Mom wants?
How about if Google could share some insights with you, based on what they see from analyzing data?
This infographic from Think with Google says flowers are out for Mother’s Day. Spending time with Mom and the family is recommended.
Check out the takeaways from the infographic.
Source: Celebrating Mom: Mother’s Day Gift Trends
What Moms Really Want for Mother’s Day
Celebrating Mom: Mother’s Day Gift Trends
- Searches for the “best mothers day gift” in May 2014 were up nearly 40 percent from the previous year.
- And Mom would be so pleased: People actually started looking for gift ideas earlier (April searches were up 53 percent year over year).
- On mobile, searches for “best mothers day gift ” were up 51 percent year over year
- Flowers are no longer the go-to gift for Mother’s Day. Over the past four years, search interest for flowers around Mother’s Day has decreased (down 19 percent since 2011).
- On the other hand, arrangements of the edible variety are growing in popularity: Search interest in
“fruit baskets” grew nearly 20 percent in May 2014 year over year. - Moms are favoring an experience over flowers
- Millennial moms just want some peace and quiet
- Millennial moms said they looked forward to Mother’s Day as a chance to rest
- And what better way to help Mom relax than a day at the spa? That seems to be the general thinking, as the number one day for “spa” searches is Mother’s Day.
- Older moms favor food and family. Moms ages 35 and up say a “meal with family” would be their ideal gift.
- That special meal starts with a reservation. After Valentine’s Day, the most searches related to reservations happen most often on Mother’s Day.
- No gift? With less than a week to go, you’re not alone
Weeks turn into days, and before you know it, Mom’s special day is just around the corner.
Mother’s Day ranked third (behind Christmas and Valentine’s Day) for “last minute” searches related to gifts.
How about you? Do you have your Mother’s Day gift for Mom?
