Over the past 20 years, Internet penetration around the world has grown from less than one percent of the population to 39 percent, mobile phone usage has increased from one percent to 73 percent, and user control of content has increased significantly.
At the Code Conference Mary Meeker gave her annual Internet trends report, sharing data and insights about mobile growth and our Internet usage with charts and graphs.
I’ve been reading her reports for several years; it’s fascinating to see the changes over time. I was interested to see how the Internet user population is more evenly distributed across continents/countries in 2014 compared to 1995.
Key takeaways from her presentation:
- Internet user growth and smartphone subscription growth are strong, but slowing compared to prior two years
- Global Internet Usage (data traffic) growth is strong, due to mobile and video
- Internet usage (engagement) growth is solid, with mobile users spending three hours a day per user compared to less than one hour five years ago
- Mobile Internet advertising is growing 34 percent year over year, while desktop is decelerating to 11 percent
- Vertical viewing on mobile has increased to 29 percent compared to 5 percent five years ago
- Slack has overtaken business communications, replacing email and messaging tools
- 12-24 year olds remain trendsetters
- 87 percent of millenials say their smartphone never leaves their side, night or day
- 84 percent of cell phone users get turn-by-turn navigation while driving
- 20 percent of security breaches come from insiders with malicious intent
- High-skilled/knowledge-based jobs in the United States grew twice as fast since 1983, while other jobs grew just 1.3X
- 34 percent of millenials prefer to collaborate online at work as opposed to in-person or via phone (vs. 19 percent for older generations)
- Internet connectivity has increased to 84 percent of the population compared to nine percent in 1995
- Smartphone connectivity has increased to 64 percent of the population compared to 18 percent in 2009
- In terms of big Internet markets, China is first in sheer mass while India is first in new users
- The top five global Internet public market leaders are Apple, Google, Alibaba, Facebook, and Amazon
Meeker’s report is available on the Kleiner Perkins Caufield & Byers website as a slideshow or a PDF version.
Check out her “Ran Outta Time Thoughts” section at the end of her presentation with key design concepts and design elements that have made a difference, as well as the US healthcare trends.
