My mailbox was filled with messages from my clients this morning, asking me almost the same questions:
Deborah, why is Google My Business sending me messages that my unused Google+ page will be closing down?
What is it? Do I need to do something?
Is this a real email message from Google?
Can you take care of this?
I wasn’t surprised by their questions, I received the same message over the weekend.
Here’s the email message I received:
It looks like the Google+ page for [business name] has not been used in a while. To simplify your Google My Business listing, we will be removing this additional page from our system in 30 days.
This change won’t affect your Google My Business listing – you can still be found on Google Search and Maps. You can download a copy of your old content before it’s deleted by visiting this page.
Alternatively, you can post or comment on someone else’s post within 30 days to keep your Google+ page active.
Your Google My Business team
To answer one of their questions, yes, this is a legitimate email message from Google.
Read on for more information about my clients’ other questions.
What is a Google+?
Started as a social network several years ago, (our Social Media Club Detroit had a special event with Google’s Bradley Horowicz), Google+ initially caught a lot of attention.
But it never seemed to get as much interest as other popular social networks. At one point, I think it was to get more users online, Google+ allowed businesses to create their own pages.
And in some cases, the Google+ business pages were created automatically.
But since Google My Business is the business-focused program from Google, maintaining a Google+ page for businesses may no longer make any sense.
What to Do About the Message?
None of my clients were actively sharing content on their Google+ page. So I explained they didn’t need to do anything.
Their page would close down in 30 days.
And it wouldn’t impact their Google My Business listing or their reviews that are included in their listing.
One of the best explanations I found about Google+ business pages closing down is from Brodie Clark, who blogged about the Google+ page email message today.
His advice, don’t panic.
Two of his main points from his post:
- Google+ is a social network that gets used very infrequently, and I suspect this is a step in the direction of Google phasing out the platform
- again – don’t freak out: you can easily hang on to your Google+ page if you still use it. All you need to do is post or comment on someone else’s post within 30 days
My clients were happy with my quick replies to their questions:
Thank you so much! I wasn’t sure what this was all about. Glad you’re on top of it!
You’re welcome; happy to help out.
If you received a message from Google My Business about closing down your Google+ business page, and it’s a page you don’t use, or didn’t know about, there’s no problem with having the page closed down.
On the other hand, if you regularly use your Google+ business page and you want to keep it, comment on the page or publish a post in the next 30 days so the page will stay online.
My recommendation: close down the page.
As a business, your potential clients will be better served with the information you maintain and add to your Google My Business listing.