Imagine your co-worker sends you a text with an online resource you’ve been searching for. You select the link on your smartphone, excited to get the information you need for a work project.
Eight seconds later, you’re still waiting.
The top header for the page has finally appeared, but the content on the rest of the page hasn’t displayed. How frustrating!
Unfortunately, that’s not an unusual situation. Website pages continue to increase in complexity due to high-resolution images, videos, custom fonts, and third-party scripts.
The end result is an increased page size which can affect page speed and lead to frustrated website visitors. And those visitors may not return to your site.
In this week’s infographic from WP Engine, you’ll learn about the issues with slow web pages and their impact on page views, conversions, and user experience.
Additionally, the infographic shares tips and hints for improving page speed, with specific information for WordPress websites.
If you prefer, check out the text version of the infographic.
Source: WP Engine
Website: The Power of One Second
How website speed impacts conversions
A lot can change in the blink of an eye. That goes for the web, too, where customers move on quickly if your website isn’t loading fast enough. Lost customers equal lost revenue. Find out why it’s so important to get your website up to speed.
What Can Happen in a Single Second?
Even tiny delays in page load can be disastrous for your bottom line. Just a one-second delay leads to:
- 11 percent fewer page views
- 16 percent decrease in customer satisfaction
- Seven percent loss in conversions
To make matters worse, slow site speed can keep customers from giving you a second chance.
One study found users to be significantly less likely to return after a slow site experience, even if load speeds have improved since.
Keep Tabs on Your Performance
How can you make sure your website is fast enough? Companies with measures in place to externally monitor web application perforance and end-user exerience boast the following:
- 88 percent more likely to improve customer satisfaction
- Nine times more likely to report decreases to mean time to repair
- Four times more likely to reduce information technology labor cost
- Two times more likely to improve brand reputation
Tips & Tricks to Get You Up to Speed
Need to speed up your site? Here’s how:
- Start with WordPress. It’s already faster than the competition, so you’ll get quicker page loads right off the bat.
- Choose a theme wisely. Your theme should be optimized for various devices (desktops, tablets, and mobile)
- Compress images. Your images should be compressed for smaller file sizes without sacrificing quality.
Who’s Who in Website Speed
The top companies have a need for speed:
- Amazon reported a one percent revenue increase for every 100 milliseconds of improvement to their site speed.
- Walmart found a two percent increase in conversions for every one-second improvement in site speed.
- Mozilla boasted 60 million more Firefox downloads per year when they increased page speed by 2.2 seconds
Worried that your website isn’t up to speed? Use the tips above to make sure your site is fast. A swift site keeps your customers’ attention, fuels conversions, and boosts profits.