Yesterday, more than 7,500 people attended the Master Mobile Marketing Workshop webinar from HubSpot to learn tips and strategies for implementing mobile marketing for their business. The two-hour, four-presenter webinar was filled with great information, and I scrambled to take as many notes as I could.
Jeanne Hopkins, HubSpot’s vice-president of marketing and co-author of the book Go Mobile, kicked off the webinar with her presentation on the 17Rs of Mobile Marketing. Jeanne reminded attendees to:
- Lay a good foundation.
- Ask if mobile marketing is right for your company.
- Analyze your competitor’s campaigns, identify what is working and what isn’t.
- Set yourself up for success, make SMART (Specific, Measurable, Actionable, Relevant, Time-Bound) goals for your mobile marketing campaign.
Jeanne kept the attendees engaged with her advice and suggestions, as well as fun slides like the one below:
Here are the 17 Rs from her presentation:
- Review– your web analytics, determine what number of visitors are using mobile, iPad, iPhone, or Android.
- Relevant– relevant messages are critical to mobile marketing. If your SMS messages do not foster or make your relationship better, your subscribers may stop buying.
- Request– have a way to request feedback from your subscribers. Send an email, text message, or survey.
- Recruit– when people opt in to receive your messaging. Encourage new subscribers with a contest. Great way to get people engaged by using their cell phone.
- Register– make registering for your mobile marketing program easy. Publish your privacy statement.
- Rate– rate usefulness of campaigns to your subscriber, can you get inside information?
- Regional– regional messages can be very valuable, especially when they encourage your subscribers to visit a local office or store.
- Reminder-send your subscribers time sensitive information or a notice that a special deal is ending.
- Respect– respect the frequency of mobile message use. If you send too many messages, people may unsubscribe. Mobile messaging needs to be less frequent than email.
- Return– return important status information if subscribers elect to receive the information.
- Respond– respond in a timely and quick fashion. Text messages are just as important as letters or email messages.
- Record– document concerns or complaints, and act on them in a timely manner.
- Responsible– encourage clients/subscribers to look for next campaign.
- Referral– can be good ways to get new subscribers. Almost 75% of small businesses have not incorporated mobile. Great way for you to stand out in the crowd.
- Rely– rely on right mobile applications/systems to provide your messages. Be sure to use a system that provides analytics.
- Reality– mobile marketing is new. Not all customers want to receive mobile marketing messages. Understand how and why people find you.
- Rapid adaptation– evaluate and change as needed, don’t be afraid to institute improvements.