If you’re interested in learning about eye tracking and are in the downtown Detroit area next Tuesday, January 14 between 9:00am and 10:30am, drop by the Compuware Building for a demo and chance to try out an eye tracker.
Jon West, director of marketing and opportunities for LC Technologies, will be available to demo their eye tracking equipment and answer your questions. This is a great opportunity to observe as well as use the equipment.
I’m not sure what equipment Jon will be using to demo eye tracking next week, but here’s a demo of LC Technologies NYAN 2.0 product:
If you’re not familiar with eye tracking, it’s the process of of measuring where someone is looking, including the point of gaze (where someone is looking) and the motion of the eye. From the event announcement:
Eye trackers have come of age and have grown to be an extremely usable, reliable, and popular complement in the data collection and analysis of market research, usability testing, and other activities that test and predict consumer and customer behavior, and that facilitate the design of products that range from software to websites to mobile apps to automobile controls and displays to assistance for people with disabilities.
Thanks to my friend Dave Mitropoulos-Rundus for organizing this drop-in event.
If you want to learn more about the future of eye tracking, be sure to register for Jon’s presentation the evening of January 14, Beyond the Heat Map: The Future of Eye Tracking, hosted by the Michigan Usability Professionals’ Association/Michigan Computer Human Interaction groups at Cengage Learning.